The functionality of ChatGPT Search and its Atlas browser is not really new. Meta, commercial AI competitor Perplexity and ...

The internet search giant recently announced new ad spots companies can buy to bombard users with links to sponsored products ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Selling AI to all brands and consumers is challenging as technology's rapid growth makes it difficult to keep up with changes ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Amazon released its study Monday, with it finding 74 percent of 300 participating marketing directors from small and medium-size businesses said they’re already using AI tools in advertising, or are ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Forbes contributors publish independent expert analyses and insights. Cortney is an expert in smartglasses, VR, AI, and the future of work. FRANCE - DECEMBER 01: Coca ...

When Coca-Cola released its AI-generated holiday ad in November 2024, it sparked a wave of criticism for its unnatural visuals and perceived lack of creativity. The controversy, which included ...