You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that. Maria is one of the ...

Why sound artists such as Claire Tolan and Holly Herndon are experimenting with the soothing sounds of autonomous sensory meridian response “Real friends let their friends play with their faces, right ...

For Spirit Payton, the 47-year-old “ASMR artist” behind the YouTube channel ASMRTheChew, the sounds of someone eating are some of the most beautiful in the world. “A person naturally eating is making ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

Posts from this topic will be added to your daily email digest and your homepage feed. Some of these videos were intentionally made as ASMR triggers — others, like episodes from Bob Ross’ The Joy of ...

Back in the '80s, Craig Richard, PhD, would come home from school, sling off his backpack, and plant himself in front of the television to watch painter Bob Ross' The Joy of Painting. Richard soaked ...

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