“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

Odds are you already know Lush for its relaxing bath bombs, incredible lotions, and super innovative packaging. But the biggest fans found a whole new way to use the products. According to the brand, ...

Confused? Here’s the deal. While many listen to ASMR to relax or seek out that cool “shiver” that comes along with satisfying aural treats, as it turns out, many folks listen to ASMR for entirely ...

I don’t personally know YouTube ASMR host who calls herself Slight Sounds, 25, but for the next 26 minutes she will glow on my dark computer screen like friends and family often do when I’m on ...

Auto-Sensory Meridian Response is everywhere right now: SNL skits, Grammy-nominated indie albums, and celebrity performances. ASMR is a phenomenon in which audio or visual triggers, like delicate ...

ASMR has evolved from a niche online trend into a widely used tool for relaxation. It shows promise in improving mood, reducing stress and encouraging calm through simple sensory triggers.