Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

The augmented reality tool allows you to see exactly what it would like on your figure - with sixteen different body types and heights to choose from at the click of a button By clicking the See My ...

Online shopping is one of the best and worst things to hit the world. Not only does it mean we can shop to our heart's content, but it's also gotten us used to constant disappointment. You know the ...

Ordering the wrong size clothes is both disheartening and frustrating, especially when you're sure that you know your clothes size. It's a problem that's been recognised by ASOS. Moments ago, the ...

Asos is trialling a new tool for its mobile and desktop sites to show customers what particular garments look like on models of different body types. The See My Fit tool allows customers to see a ...

One of the world’s most tech-forward fashion retailers draws on Fit Analytics’ machine-learning sizing platform to power the global roll out of its Fit Assistant sizing tool on iOS and Android in ...