Unilever’s Axe is tapping into the increase in men’s interest with hair through a social influencer campaign that not only blends personalization, humor and information together, but also ties into ...

Axe's new hair product, the White Label cooling styling cream, is by far the best of the brand's new products in the White Label collection. The cream's price-to-quality ratio sets a new standard for ...

MTV Networks has signed Unilever’s AXE Hair, launching a massive on-air programming drive in support of the AXE Hair Crisis Relief campaign across MTV, Comedy Central, VH1 and Spike. The effort is the ...

Axe in recent years has sought to shed the former image it had long cultivated as a product to boost the masculine image of young men. Its #AXEpressYourself campaign is part of a broader theme against ...

Just take a look at Rudy Mancuso’s lofty froth of pompadour hair—and his 1.8 million YouTube subscribers—and you’ll understand why Axe Hair partnered with the social sensation as an influencer to ...

Orange County prosecutors are trying to hack away at deceptive packaging, questioning whether users of Axe products are getting what they pay for. A civil lawsuit filed Tuesday by the consumer ...

The popular grooming brand Axe is in trouble over a deceptive practice. No, not for frequently implying that its deodorants work as a supermagnet for attractive women but because an investigation ...

Unless one is looking to catch a five-finger slap from every woman in sight, it’s perhaps best not to seek out dating advice from the titular character in multi-tasking Family Guy creatorSeth ...

First they replaced him in the hearts of Mets fans — and now Jacob ­deGrom and Noah Syndergaard are replacing Matt Harvey on the heads of Axe hair-spray users. The two sizzling, wonder-maned starting ...

Don’t be fooled — men care about their hair. (Why else is there so much concern over losing it?). But they view the idea of “styling” it every day as a hassle, with no real benefit. Working from ...