NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in impression-based TV advertising, today announced an exclusive partnership with Philo, the television streaming service, marking a ...

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in ...

Addressable ad campaigns deliver incremental reach to large and small ad campaigns, a new study found. When a linear campaign’s reach is higher than 40%, addressable adds 5 to 10 more reach points, ...

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement ...

MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...

Working addressable TV advertising into a brand's media mix consistently helps advertisers target audiences to obtain an average 40% reach, according to new research from Coalition for Innovative ...

Go Addressable, a non-profit trade organization, and Advertising Perceptions, a research-based strategic market intelligence and expert analysis firm, reports that over the past four years, ...

I recently found myself at one of those media conferences where experts toss around acronyms like confetti and PowerPoint slides threaten to cause death by bullet point. But despite the smattering of ...