Adobe is giving its Firefly AI app a major upgrade, turning it from a video generator into a full editing workspace. The biggest change is that Firefly now lets creators edit videos using simple text ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Anyone who's used an AI image or video generator knows that these tools are often the opposite of precise. If you're using an AI generator with a specific idea in mind, you'll likely need to do a lot ...

Adobe is updating its AI video-generation app, Firefly, with a new video editor that supports precise prompt-based edits, as well as adding new third-party models for image and video generation, ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) unveiled Generative Remove in Adobe Lightroom, bringing the magic of Adobe Firefly directly into everyday photo editing workflows across ...

Adobe has expanded its Firefly generative AI platform with new tools aimed squarely at video creators. Adobe has added a whole load of new video-first features into its Firefly generative AI platform, ...

Adobe is diving head first into the world of generative AI—it's certainly not alone, with companies like Google, Microsoft, and Facebook also hopping on the artificial intelligence hype train. However ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. AI seems to get a lot of bad press about how it’s going to ...

First, there was generative AI, allowing creators, editors and memelords to create artificial worlds with just a few words. Now, Adobe is offering the ability to edit those worlds with Prompt to Edit, ...