The race to dominate generative AI has largely been framed as a contest over model capability. But for the advertising industry, a different question is beginning to matter just as much: how these new ...

New AI advertising service provider announces open access to all users, enabling AI integration with traditional advertising models to create modern creative pathways for advertisers, aimed at helping ...

How will AI agents change the way brands do business online? We’re getting closer to finding out. This week, Shopify introduced the Universal Commerce Protocol (UCP), co-developed with Google — the ...

Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2 ...

Trade Desk leads in transparent, data-driven programmatic advertising but faces fierce competition from walled gardens like Google, Meta, and Amazon. Financials are strong with 25% YoY revenue growth, ...

Why are we not talking about ad avoidance? The topic came up in a few conversations last week, and it reminded me that we’re turning a blind eye to this existential threat to our industry. It’s like ...

With the Hong Kong economy remaining sluggish, the adspend pie shrinking and market competition becoming more cutthroat, cracks are appearing in an already complex and fragile client-agency ...