Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

Delduca’s Carimbo 2D game engine powers the Lua scripts to create the working NES emulator. Lua is a “powerful, efficient, ...

Dhananjayan, producer and founder-director of BOFTA Film Institute, says he is no longer impressed when someone walks in with ...

Any performance marketer still running paid ads on a single video per campaign is on a losing path. The days when one great ...

Mac malware campaign uses fake AI chat results to deliver AMOS through terminal commands, security researchers report.

As you’re likely aware, artificial intelligence is a hot topic of debate in the film industry. But Paul Schrader, the screenwriter of films like Taxi Driver and Raging Bull and director of American ...

Morris Chapdelaine always has a daunting stack of scripts on his desk. As an indie producer, he reads about three a week and farms out the rest to interns and film students, who send back detailed ...

Amid all the conversations about the use of AI to direct, script, shoot, or simply tweak movies, the first AI-made short movies have already hit the market, and a full-length AI-generated feature ...

Rishab Jolly, a senior PM at Microsoft, uses AI tools to help him draft documents for work, and to speed up research for his ...