Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Amazon (NASDAQ:AMZN) announced on Wednesday the launch of Amazon Grocery, which is a new private label food brand that consolidates the company's existing Amazon Fresh and Happy Belly private label ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

The grocery game is getting an upgrade at Amazon. The best part: consumers are going to save. For starters, the company has announced Amazon Saver, a private-label budget brand for grocery shoppers on ...

Amazon is uniting two of its private label grocery brands — Amazon Fresh and Happy Belly — under the simplified Amazon Grocery banner. The renamed private label brand features more than 1,000 food ...