Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

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Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

Google is rolling out a feature over the next week that will allow you to automate a daily bulk export of your Search Console performance data to BigQuery. This will allow you to run complex queries ...