Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Nature Communications acknowledges that when assessing application-oriented manuscripts, the level of novelty will likely be below that typically observed in more fundamental work. Instead, the ...

Correspondence to Dr Richard P Troiano, Risk Factor Monitoring and Methods Branch, Applied Research Program, National Cancer Institute, NCI Shady Grove, 9609 Medical Center Dr, MSC 9762, Bethesda, MD ...

The 21st century has seen the beginnings of a new revolution in psychology, one in which novel questions have been posed, research methods devised, and sub-fields created. It is an exciting time for ...