Listen to the first notes of an old, beloved song. Can you name that tune? If you can, congratulations -- it's a triumph of your associative memory, in which one piece of information (the first few ...

A UCSF study led by Kerala scientist Vijay Namboothiri challenges Pavlov’s theory that repetition drives learning.

The ability to make the connection between an event and its consequences -- experts use the term associative learning -- is a crucial skill for adapting to the environment. It has a huge impact on our ...

Age can make memory feel like something that only moves in one direction. A name slips away. A route you know well turns ...

New research challenges the assumption that brains learn best through repetition, finding that associative learning relies more on how much time passes between rewards.