Return on investment. These three little words have never packed such a big, powerful punch as they do in today’s marketing environment. How much of a punch? IBM’s recent chief marketing officer study ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

J.B. Titus presents Rockwell Automation's Safety ROI Tool at the 2011 Safety Automation Forum. A long-held axiom in automation and control discussions across industries is that there are two things ...