Practitioner-Developed Framework Withstands Scrutiny from Top Behavioral Scientists and Leading LLMs, Certifies Its ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

The expanded TPB + E + H framework has greater explanatory power to understand waste separation behavior, and can be flexibly applied in a variety of geographic and cultural contexts. Household waste ...

Throughout their everyday lives, humans are typically required to make a wide range of decisions, which can impact their well-being, health, social connections, and finances. Understanding the human ...