While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

Magnite filed a lawsuit against Google, alleging it has engaged in anticompetitive practices to force publishers and advertisers to use its ad server and ad exchange. Magnite, an advertising platform ...