Big data vs. small data, which one are you choosing for your business? Data is a big market right now, something that it has ...

In this special guest feature, Dr. Ricardo Baeza-Yates, CTO at NTENT, discusses how it’s not enough to weigh data decisions on the descriptor of big versus small alone – a number of other things must ...

It’s always a pleasure to run across a well thought-out contrarian point of view, and Dr. Rufus Pollock provides just that in a recent blog post entitled “Forget Big Data, Small Data is the Real ...

Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical. Senior marketers say Big Data is the emerging ...