Over the weekend Chris Brogan published a sponsored post on the Dad-O-Matic blog. The sponsor was Kmart and the sponsorship was arranged through Izea's PayPerPost offering. The ruckus erupted after ...

Guest posting is one of the most popular content marketing tactics because, when done right, it can help you grow your online audience. Despite its usefulness, however, many people have tried it only ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...