When David’s Bridal added easier-to-access incentives to its Diamond Loyalty rewards program in October, it was responding to a growing customer demand from its business. Discounts were the top ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a third of ...

I’ve just updated this blog post on the best wedding registry programs. That’s because this year, a bunch more stores are offering free gifts with a new registry. Or they’re giving discounts to enjoy ...

From listing the order of events for the upcoming wedding ceremony to naming all the lovely people in your bridal party, a wedding program is a necessary outlet to informing the wedding guest of the ...

Three million shoppers have said “I Do” to becoming members of David’s Bridal Diamond loyalty program — just a few years after it launched in late 2020. Average sales and transactions by loyalty ...