In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

What is loyalty actually changing and what value is it creating that wouldn’t exist otherwise?  Many programs create activity ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Restaurant loyalty programs need an overhaul. Independents often have a tough time competing with giants and Blackbird aims ...

Loyalty is still alive in retail, but the rules have changed. Today’s home improvement shoppers are more channel-savvy and intent-driven than ever before, creating new opportunities for retailers to ...

Fast food loyalty programs are aplenty -- but some likely pay off more than others. Here's a look fast food loyalty programs ...

LOS ANGELES--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, announces the launch of an innovative, customizable loyalty as a service solution designed to help developers ...

New points milestones will give members of Celebrity Cruises’ Captain’s Club loyalty program the opportunity to unlock more rewards as they cruise.