It pays to ask the right questions long before you make your final decision or even draw up your shortlist of CDP vendors. The stakes are high when choosing a customer data platform (CDP) vendor.

But Madera acknowledged that CDP needs to ensure that the questions it asks, which reap some 2,900 data points, are “multi-use” so companies can “embrace the fact that this is a positive thing that ...

The choice of whether to buy a pre-packaged CDP or build your own isn't so simple. With the deprecation of the third-party cookie, the increased scrutiny on tech giants like Facebook around questions ...

Customer Data Platforms are becoming more ubiquitous within the enterprise, but conflicting definitions and general market confusion make it difficult to distinguish a true CDP from imposters. Here ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ ...