Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to unpack the challenges and future of programmatic advertising. They explore ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting ...

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In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...