Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

NEW YORK--(BUSINESS WIRE)--The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market ...

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

Channel marketing specialist Coterie has long advocated improving skills in the industry and is playing its part with the launch of an academy. The Coterie Academy provides online training courses ...

Reflecting on 2023 what will stand out in your memory? Global unrest? Inflationary highs? Perhaps the rise of Barbenheimer? Whatever resonates from the past 12 months, it’s safe to say 2024 is going ...

NEW YORK--(BUSINESS WIRE)--StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been named a Leader in The Forrester Wave™: Partner ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...