Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Wayward today announced the launch of Wayward Boost™, a patent-pending platform designed to scale one of the most effective, yet historically constrained, forms of digital advertising: partnership ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...

Waze ads are now available in PMax for store goals. Channel performance reporting is rolling out across PMax, with search partner reporting and MCC access coming soon. No extra setup is required.

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Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their ...

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of ...