Now we have not one but two new surveys of advertising decision-makers that point up the gap between the benefits and promise of connected TV (CTV) and how much is actually being spent on the medium.

Canadian outlet CTV News did not publish an article stating that 95% of suspected cases of monkeypox in Canada were diagnosed as shingles. No such headline was published by CTV News and an image ...

Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV (CTV). While consumers may love it ...