Procter & Gamble’s R&D folks seem to have been busy working on their shark-jumping skills. To be sure, it’s tough to be a giant consumer-goods company. Considering brand loyalty, there are arguably ...

For a healthy smile brush between meals, floss regularly and eat plenty of chocolate? According to a new doctoral candidate an extract of cocoa powder that occurs naturally in chocolates, teas, and ...

You know that saying "million dollar smile"? Well we may just be closer to it thanks to Theodent 300, a toothpaste with chocolate, or rather, cocoa bean, as one of the ingredients in it, retailing for ...

When it comes to toothpaste flavors, I have to admit: I'm a fan of the classics. (The bubble-gum-flavored stuff the dentist uses sometimes? Er, no, thanks.) But that must not be true of everyone, ...

You'll soon be able to brush your teeth with chocolate toothpaste .. should you? Jan. 28, 2014 -- "It opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience." We're ...

There are some things that we’ve come to expect from years of habit - and toothpaste tasting like mint is one of them. But oral care firm Theodent has thrown a spanner in the works by launching a ...

This week, the media worked itself into a lather — as it is wont to do — over news that Crest will be releasing a chocolate-flavored toothpaste in early February. Mint Chocolate Trek will be one of ...

Crest wants to make brushing your teeth an invigorating, tasty experience. Next week, they'll roll out a line of toothpastes known as "Be," which includes flavors such as Lime Spearmint Zest, Vanilla ...

A substance found in chocolate could actually improve the condition of your teeth, according to groundbreaking scientific research. A toothpaste called Theodent has recently gone on the market which ...

This week, the media worked itself into a lather—as it is wont to do—over news that Crest will be releasing a chocolate-flavored toothpaste in early February. Mint Chocolate Trek will be one of three ...

Consumers have gotten so used to hearing about “New!” and “Exciting!” products that marketers are resorting to extreme, bold, bizarre — and perhaps even unappealing — flavors to pique their curiosity.