Designers often speak of ultra luxury clients as if this is the holy grail to be considered successful and hit the revenue jackpot. But it simply is not the case. Focusing your energy solely on this ...

Identifying your hot and buying ideal client is the fast path to design success. You can stop spinning your wheels trying to be all things to everyone and focus on those clients you enjoy the most.

It's one of the great dilemmas for a designer in any field: you take on a project with a list of client directives that will surely result in a design disaster. Your client thinks he knows best, but ...

The best products are often sparked as ambitious ideas that are pushed up against guardrails while barreling along the product development highway. The Fast Company Executive Board is a private, ...

FC: In your book, Make it Bigger, you devote a substantial amount of text–not to mention diagrams of org charts–to the Byzantine process you had to go through back in the 1970s at CBS Records trying ...

Graphic design agencies create visual communication materials for their clients such as logos, marketing materials and advertising. They work with their clients to identify business objectives, create ...