Cognitive dissonance emerges when consumers experience a clash between their beliefs or expectations and their purchasing decisions or outcomes. Originating from social psychology, the concept has ...

"We can be blind to the obvious, and we are also blind to our blindness." –Daniel Kahneman Cognitive dissonance, a psychological phenomenon first identified by Leon Festinger in 1957, refers to the ...

One of the great mysteries in both religion and politics is why people continue to hold on to fervently cherished beliefs in spite of evidence contrary to those beliefs. I will give some examples in ...

A recent New Yorker article, “Is Cognitive Dissonance Actually a Thing?”, strongly implies that the answer to that question is “No.” The article arrived at this answer by considering a 1956 ...

Do you keep second-guessing your decisions after you’ve made them? Immobilizing yourself? Berating yourself when you finally decide on something? This can be a normal albeit painful way to make ...

In my roles as a CIO, entrepreneur, investor and Professor (I teach a course at Berklee called “The Innovator’s DNA”), I think about innovation constantly. I know from personal experience (”What ...

A leading large language model displays behaviors that resemble a hallmark of human psychology: cognitive dissonance. Anyone who interacts with an AI chatbot for the first time is struck by how human ...

Research Paper UWS 37A - The Biology of Morality Dr. Elissa Jacobs Library Research Excellence Prize, 2023 About this paper | This paper as PDF | APA format “Sometimes I look at my hands and I ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

Perhaps you remember the story of William Miller, the Baptist preacher who predicted that Jesus Christ’s second coming would occur on Oct. 22, 1844. When the advent failed to occur as Miller foretold, ...

You could hang on to the empty bottle, or throw it in with general rubbish. If you are particularly passionate about recycling, the latter option may feel quite distressing. However, you might peek ...

You've been presented with two viable options for a new career. The first option is what you've always wanted—the role sounds like a perfect fit. But the second option comes with higher pay and better ...