Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

You shouldn’t experience tooth pain when you eat a spoonful of ice cream, take a sip of hot coffee, inhale cold air on a winter day or brush and floss. If you do, there’s a good chance you have ...

Choosing the right toothpaste is essential for oral hygiene, but the process can be confusing. All toothpastes clean teeth, but you may also need to address concerns like reducing sensitivity, whiten ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent toothpaste ...

When Hello hit shelves, they disrupted the oral care space, and the Hello Oral Care Sensitivity Relief Toothpaste is no exception, making it one of the best toothpastes for sensitive teeth. True to ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

Colgate-Palmolive (India) Limited, the market leader in oral care, has extended distribution of Colgate Sensitive, a unique everyday toothpaste for patients with dentine hypersensitivity to make it ...

Picking toothpaste is one of the most important decisions you can make for dental hygiene. Supermarket brands offer a variety ...

Morrisons' toothpaste was also just 50p for 100ml, and it claimed to have the same properties as Tesco's. The toothpaste was very consistent, and the mintiness was nice, but I didn’t love the taste or ...