Everyone loves a splash of color. In fact, last year Psychology Today reported that color is an important stimulus for the brain, and can enhance mood and memory, lower blood pressure, and more. But ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...

Autumn brings some of the beautiful colors in nature with its crispy red leaves and bright orange pumpkins, so it's no surprise that Color Factory is going all out for the season as well. The Soho ...

In case you weren't already aware of the lore of The Color Factory (perhaps you took an Insta cleanse?), the first version of the exhibit was only meant to last a month; it ended up being so popular ...

In unusual but true stories this week, we have a Color Factory; a toilet making people not lonely; and elephants opening gifts. All the odd and interesting anecdotes from around the world are here in ...

Color Factory captures the spirit of Chicago with a curation of 36 colors sourced from iconic city locations including Navy Pier and Millennium Park Tickets for Color Factory Chicago are now on sale, ...

Color Factory, the experiential art museum that celebrates the joy of color, has announced Tina Malhotra as the company’s new Chief Executive Officer, effective November 8, 2021. Malhotra has served ...

The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...

The pandemic nearly killed those Instagram-ready pop-up experiences. Places like Color Factory and Museum of Ice Cream laid off employees as the world shut down, and they tried, seemingly ...

The latest attraction out of San Francisco makes all other summer events seem, well, dull in comparison. The Color Factory, "a 12,000 square foot, pop-up color experience," opens Monday, August 1 to ...

I left the Color Factory on a recent Thursday morning with the following: a blue plastic ball, a stranger’s sketch of my face, an azure notecard reading “eyes of Jake Gyllenhaal,” an orange pencil ...

[Update: After Color Factory proved to be an overwhelming success—tickets were nearly impossible to come by—the city’s most Instagrammable spot will continue its run. Tickets went on sale today.