For marketing decision-makers, now is a crucial time for plotting out brand strategies for the year ahead -- a large part of which includes developing refreshed visual assets to better resonate with ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

“One: Is it visible? Does it stand out from the competition and have stopping power? “Two: Is it visceral? Does it create a positive emotional reaction with ...

Obtaining trademark registration for color trademarks can be a complicated undertaking. In a recent precedential opinion, the Trademark Trial and Appeal Board in In re Forney Industries, Inc. weighed ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...