The importance of consistency in business seems so basic as to not need discussion. Yet many companies -- especially smaller ones -- operate in a day-by-day, case-by-case fashion that is disorganized, ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. What would you think if you walked into a Starbucks and the ...

WASHINGTON — As the 2020 U.S. presidential election draws near, a portion of Democratic candidate Joe Biden’s outreach to religious voters is drawing from the “seamless garment” or the “consistent ...

Cardinal Joseph L. Bernardin announces the Catholic Common Ground Project at a press conference in Chicago on Aug. 12, 1996. In the background is Sister Doris Gottemoeller, president of the Sisters of ...

Mary is the CEO of Shores Communications, a communication expert and an author who helps clients create connections and increase revenue. Consistency in corporate communications is underrated, in my ...

Email marketing is a process rather than a one-time action for promoting your business, product or service offering. A vital component of marketing is consistency. Consistent email marketing is ...