Strategy can be nothing but a buzzword, but successful businesses make it mean something. Actually, it means several things: corporate, business and functional strategies are different levels of ...

A functional content marketing strategy is built to address more specific business needs. Here's how various types of content fit into an SaaS lead funnel. The great thing about content marketing is ...

In large companies, the differences between functional and strategic managers are typically fairly distinctive. In a small business, however, the two roles are not always mutually exclusive. As ...

Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming unabated. It is a vexatious ...