Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and had basic segments (“fashionistas”) to choose from.