When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores ...

Copy testing, otherwise known as pre-testing, is intended to improve advertising performance by providing diagnostic information for the agency to improve the ad, and information for the client to ...

The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give ...

Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or ...

How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant? As anyone who manages AdWords campaigns knows, any time you boost ...

Copy testing has been around since the 1930s and can provide crucial guidance to advertisers; the key is for marketers to know which levels of testing to use and when. The potential for copy testing ...