Importantly, the research shows that users may tolerate some cognitive strain if instrumental benefits are strong. When generative AI delivers clear performance gains, perceived usefulness can ...

When new technology can produce the texts companies or departments use to explain themselves, core values can shift ...

The new best practice guide for the responsible use of generative AI in advertising, developed under the auspices of the ...

These guidelines are for CU Boulder communications and marketing and not intended to apply to other areas of the university. Generative artificial intelligence (AI) services, which generate text, ...

For the first time in history, there’s no friction between having an idea and putting it into writing. Thanks to generative AI, telling stories and sharing them with the world has never been easier.

In the two years since ChatGPT's debut, generative AI has dominated headlines and boardroom discussions. But beneath this incredible wave of interest lies a technology that's still widely ...

The comprehensive study, conducted by two cohorts of digital learning interns during the 2024-25 academic year, offers an unprecedented look at AI adoption on college campuses—not through the lens of ...

Generative AI tools like GitHub Copilot and Amazon CodeWhisperer are changing how software is written. As a former front-line developer, I remember spending days writing and refining code that, today, ...

Jason Barnard explains why AI reflects available data and why credible, structured brand signals shape how systems recommend businesses.

I believe it to be very important for disciplinary bodies to issue statements/guidance on the use of generative AI when it comes to the production of scholarship and the work of teaching and learning.