Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Dustin Schultz is the Emmy Award-winning founder of Union. Union partners with marketing teams to strategize and create video content. Video content requires more than technical proficiency—because ...

Adobe Firefly's AI video generator accelerates video production, enhancing quality and brand safety while allowing teams to maintain creative control.

Try something new in 2017 and add video content to your marketing strategy. As an entrepreneur, you are always looking for a way to get ahead of the competition. You need to get your message to the ...

The media landscape has changed. As brands respond to customers’ ever increasing demand for engaging video content, many are forgetting the basics of marketing – to ensure they constantly build on ...

Developing brand guidelines is a well-known fundamental. But how do they translate to video content? Simon Baker, business development director at ITN Productions, offers eight tips on how to create ...

All of our clients, across a variety of industries, utilize video marketing in some capacity. You read that right: 100% of our clients. Whether you are a small startup or a large enterprise, ...

Creating video ads that will actually get people’s attention can be overwhelming. You might have trouble with limited time, a tight budget, or a lack of technical skills. On top of that, modern ...

Adobe is revolutionizing video editing with its latest announcement of expanding generative AI tools to Premiere Pro. The teaser aims to empower users by offering new avenues to enhance their video ...

Augie is using AI to take the know-how out of video creation, and I tried it out to see if it works. Rachel is a freelancer based in Echo Park, Los Angeles and has been writing and producing content ...