When it comes to creating content for digital consumption, more and more companies are turning to video solutions to help them achieve their goals. There has even been a notable increase in customer ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only ...

Try something new in 2017 and add video content to your marketing strategy. As an entrepreneur, you are always looking for a way to get ahead of the competition. You need to get your message to the ...

On nearly every major social media platform, live video has proven to effectively draw in new audiences and boost engagement. However, creating good live video content can be a real challenge. Your ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. Credit: BrandX/Josh Steinbauer It’s pretty ...

You probably already know that search engines will consistently rank your website higher in searches when you include fresh, high-quality content. You may also have realized that video content reaches ...

Focus on 1 or 2 key topics in each video. Dive right into the key points your learners need to know. Incorporate images to connect to the content. Keep videos to 5-8 minutes in length. Apply key ...