New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

The changing tech has compounded the usual anxieties of pursuing a creative career in Singapore. Read more at ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Epic Games has revealed a new tool for Unreal Engine 5.8 which allows generative AI large language models (LLMs) to plug into ...

Session Topic] This session shares practical experience in integrating generative AI into game narrative design, highlighting ...

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...

SkyReels, a new multi-modal generative AI video platform built for marketers, designers and social media content creators, launched earlier this month. Product showcases, retail highlights, brand ...

It can be very dangerous to use generative AI these days, even if you're responsible for a beloved, critically acclaimed title. Baldur's Gate 3 developer Larian and Clair Obscur: Expedition 33 ...

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people. But there's more to the story than the results, underpinning how ...

A new large-scale study demonstrates that when it comes to creativity, AI already outperforms the average human, but not the most creative among us. “The persistent gap between the best-performing ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...