New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

Epic Games has revealed a new tool for Unreal Engine 5.8 which allows generative AI large language models (LLMs) to plug into ...

The changing tech has compounded the usual anxieties of pursuing a creative career in Singapore. Read more at ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Session Topic] This session shares practical experience in integrating generative AI into game narrative design, highlighting ...

SkyReels, a new multi-modal generative AI video platform built for marketers, designers and social media content creators, launched earlier this month. Product showcases, retail highlights, brand ...

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people. But there's more to the story than the results, underpinning how ...

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...

It can be very dangerous to use generative AI these days, even if you're responsible for a beloved, critically acclaimed title. Baldur's Gate 3 developer Larian and Clair Obscur: Expedition 33 ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

A new large-scale study demonstrates that when it comes to creativity, AI already outperforms the average human, but not the most creative among us. “The persistent gap between the best-performing ...