Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

CHICAGO, July 24, 2025 (GLOBE NEWSWIRE) -- Studio One Eleven ®, the design and innovation engine of Berlin Packaging, has launched a newly redesigned website that highlights bold, creative packaging ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand. So why do so many brands miss the opportunity with dull copy, asks Pond Design’s ...

Packaging design sits within a regulatory framework that controls material choice, required information, and environmental ...

Every visual element on a pack, from icons and imagery to typography and colour cues, has legal implications that extend beyond branding.