AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

New Creative Performance Index and OutperformBI connect creative quality, media performance, and business outcomes to help marketers showcase return on investment Incubeta, a global leader in digital ...

If you’re running a small business right now, marketing probably feels more expensive, more complex, and less predictable than it did even two years ago. Ads cost more. Organic reach is unreliable.

Are generative artificial intelligence systems such as ChatGPT truly creative? A research team led by Professor Karim Jerbi ...

In the ever-evolving landscape of creativity, there has been a significant shift in how we express ourselves and consume content. Short-form video has emerged as a powerful language of expression and ...

Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...