Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

Add Yahoo as a preferred source to see more of our stories on Google. Procter & Gamble updated its Crest children’s toothpaste marketing and packaging. Credit: IgorGolovniov / Shutterstock.com.

Stock photo of toothpaste (Copyright 2026 by KPRC Click2Houston - All rights reserved.) Texas Attorney General Ken Paxton said his office reached an agreement with ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

Toothpaste is a vital aspect to your daily oral health routine. However, some toothpastes should be skipped. Here are several ...

Read full article: New Crest kids toothpaste packaging rolls out under agreement with Texas AG Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better ...