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36氪
4 年
杨峻:数字化时代CRMX.0:构建CRM全景视图
本文笔者提出了数字化时代作为一个完整意义的CRM到底包括哪些内容,即数字化时代CRMX.0概念。 本文由36氪企服点评专家团杨峻原创。 很多朋友问我:“营销和服务数字化转型和CRM是什么关系?以及数字化时代CRM到底是什么?”。笔者觉得有必要先写一篇文章 ...
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