Add Yahoo as a preferred source to see more of our stories on Google. In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, ...

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Companies often observe patterns emerging in large cities before similar ideas reach smaller communities. High population density, steady tourism, and cultural diversity all shape consumer ...

From protein-first eating and value-driven DIY cooking to newstalgia and global heat, PS Seasoning reveals how consumer behavior is shaping flavor demand in 2026 In 2025 alone, PS Seasoning developed ...

A group of customer experience (CX) leaders are seeing several trends in how companies are deploying artificial intelligence (AI) in their voice of the customer (VoC) practices: for direct, indirect ...

Neo-hedonism, personal wellbeing, and emerging technology will shape consumer spending in 2024, Diageo says. The beverage company analyzed consumer-behavior trends in a new report. People are ...

For marketers, 2023 is shaping up to be laser-focused on digital channels. Across the board, marketers are planning to increase their budgets on technology tools to remove barriers and get closer to ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...