Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...