Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Developers, always seeking new techniques to enhance their applications and provide meaningful insights to users, might want to consider the power of geographically visualizing data. As businesses ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

In today’s data-driven world, the ability to visualize and report information effectively is essential for making informed decisions. Power BI stands out as a powerful tool for transforming raw data ...

For decades, visualization was the final stop on the data journey. It was optional—"good to have" on top of data analytics. Analysts would gather numbers, then clean and process, and only at the end ...

Data can often feel overwhelming—rows upon rows of numbers, scattered information, and endless spreadsheets that seem to blur together. If you’ve ever stared at a dataset wondering how to make sense ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

The MPS Data Visualization & Communication (DV&C) program equips you with the tools to translate complex information into powerful stories that grab attention and move people to action. With a ...