Digital marketing company Yes Lifecycle Marketing announced the release of a new data-driven communications platform on Monday that tracks customer engagement and behavior in real-time. Yesmail360i ...

The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties. Google Analytics 4 presents a new way of collecting ...

Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

Are you paying enough attention to your customers' post-sale journey? Probably not. Now's the time to up your game, provide content your customers want, and build advocates for your brand. You need a ...

Pictured above is Alain Carcasses, COO SkyThread; Jean-Marc Lemaitre: EVP of Customer Success, SkyThread; Adrian Paull, VP Customer Excellence, Commercial Aviation Solutions, L3Harris; Mark Roboff, ...

As a series of compounding pressures challenge lenders heading into the back half of 2025, risk managers are becoming increasingly aware that they’re attempting to meet lending goals using credit data ...

PITTSBURGH and MONTREAL, Oct. 28, 2025 /PRNewswire/ -- Level, a digital marketing firm backed by private equity sponsor Dubin Clark, today announced the acquisition of BAM Strategy, bringing together ...

Sales and marketing analytics are pivotal for businesses looking to amplify their outreach and increase their revenue streams. Utilizing data analytics, companies can gain profound insights into ...

In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. One of the best ways to strengthen ...