Customer loyalty programs have long been a cornerstone of consumer engagement strategies, but recent developments are reshaping their landscape. One of Canada's most established loyalty programs, Air ...

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Advance Auto Parts rolls out its Advance Rewards program with tiered rewards, added savings features and app integration.

US consumers are missing out on an estimated $10 billion in savings annually 1, as more than a quarter of shoppers' loyalty points go unspent, and over one in ten are left to expire, new research ...

Starbucks is bringing back its tiered loyalty program.

Advance Auto Parts has launched the three-tier Advance Rewards loyalty program, designed to deliver greater value to both its ...

One of Canada's most popular and long-running loyalty programs is getting a makeover. Air Miles is changing its name to Blue ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash.

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...

The company recorded increases for both Starbucks Rewards and non-Rewards transactions for the first time in years as loyalty ...