RICHMOND, Va. (WRIC) — Richmond shoppers can earn rewards for shopping at local small businesses through a new pilot program. On Wednesday, Feb. 11, city officials announced the launch of “RVA Open ...

For years, loyalty programs have been touted as a powerful lever for growth, using points, perks and tiered benefits to deepen relationships and increase retention. But many brands are finding that ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...